Be seen. Be valued. Be in demand

The ONLY program for women in cybersecurity that takes you from being unseen, unheard, undervalued and on the verge of burnout to being seen, valued, energized, fully in charge of your career, and utterly oozing with confidence

If you’re ambitious, an overachiever, and you're looking to achieve the best for yourself in cybersecurty while (achieving emotional/less tangible outcome) than you already know that…. (you need to do X)

As a woman in cyber security your personal brand really matters. It’s your reputation – what you’re known for and how people experience you – person, in print and online. It’s about being visible, connected, credible, and valuable inside your organisation with the stakeholders, and out of it, with your peers. It creates loyalty, meaning and trust, and requires you to craft memorable experiences in the minds of those you interact with, at every touch point, so you open doors to new opportunities. Your personal brand is now your single greatest asset, differentiating you from others in the market.

Through this personal branding program we’ll transform how you’re being perceived by those around you. We’ll help you to position yourself more effectively with stakeholders and peers within your organisation, plus other influencers outside of it. For example, your customers, journalists, media representatives, conference organisers, and recruiters. This will impact your reputation, relationships and bottom-line results. And, as a result, it’s highly likely you’ll feel happier, more confident and empowered.

HERE'S WHAT YOU

MIGHT NOT KNOW

[opportunity/outcome/solution]

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Unpack it. So what? Why does that matter? What does it look like?
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Unpack it. So what? Why does that matter? What does it look like?
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Unpack it. So what? Why does that matter? What does it look like?
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Unpack it. So what? Why does that matter? What does it look like?
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Unpack it. So what? Why does that matter? What does it look like?

Even though the reasons to pursue a personal brand are obvious, the path to doing it successfully is anything but

Perhaps you've tried some of these approaches?

1: Taking a generic marketing course...

Personal branding is a bit of a minefield. The bad news is that there are lots of courses out there with marketing people teaching lots of different ways. Many don’t show you the precise steps you need to take, or practice what they teach. And, then they don't have any real understanding of what cybersecurity is, which doesn't help.

Now I don’t know about you, but I was ALWAYS taught that if you wanted to learn how to do something you seek out someone who’s done it before you and is still practicing it, and you learn from them. I’ve yet to meet or hear about marketing person or marketing trainer, who’s an influencer in cybersecurity!

2: Doing it yourself...

Many people believe that in order to have an effective personal brand all you have to do is tweak your LinkedIn profile, upload a decent headshot, post a few things, and then that’s it. And, I can tell you now, that whilst you may get a few people seeking you out, this DIY type of approach doesn’t work.

Obviously, you can tweak your social media profiles, and give it a go. No one is going to stop you. However, having an effective personal brand and gaining influence it’s not just about getting volumes of followers, or connections online, or pushing a few posts out. You have to have a strategy. You have to look the part. And you need to focus on your message. If your message isn't clear, then no one will listen, or take action on it.

And then there’s all the offline work that you need to do too. Personal branding isn’t just about being online.

3: Not doing anything at all...

Some people believe that because the skills gap is so massive they don't need to do anything at all. However, this is flawed thinking. Right now, there’s a lot of talk about how there are 3-million jobs to fill globally, but there are also many cybersecurity professionals who are struggling to find work despite having great experience and credentials.