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In business, your personal brand really matters. It's your reputation - what you're known for and how people experience you - in person, in print and online. It's about being visible, credible and connected. It's about creating loyalty, meaning and trust in the minds of those you interact with, at every touchpoint, so you open doors to new opportunities.
In this workbook, I'll show you how to get the most out of your single greatest asset, your personal brand.
