Introducing
The MiC Personal Branding + Influence Program
The ONLY program for men in cybersecurity that takes you from being unseen, unheard, undervalued and on the verge of burnout to being seen, valued, energized, fully in charge of your career, and utterly oozing with confidence.
Jane Frankland is an award-winning cybersecurity entrepreneur, international speaker and best-selling author. For the past 21-years, she has had a successful career incorporating leadership, consulting, training and communications within cybersecurity. At one point she managed one of the largest penetration teams in the world.
Today, she is working to better the world by training and educating businesses on cybersecurity. She focuses specifically on gender inclusion in science through the IN Security Movement, which she founded to connect, inspire and empower cybersecurity professionals. She believes “a more gender balanced workforce will enable greater security, innovations and all-round happiness.”
Jane has been named as the third most influential person in cybersecurity in the UK and a top twenty global influencer. In addition to managing her own company and parenting three children, she serves as an awards judge and board advisor. She authors many articles, is regularly featured in the media, and is sought after as a keynote speaker.
Jane is skilled at training, leads by example and will teach you the principles that have enabled her to become and maintain a top market influencer position.
The MiC Personal Branding + Influence Program is the ONLY program of its kind that enables you to...
- Get clarity on your career and life goals as well as your personal brand direction and strategy.
- Learn how to use your visibility and voice, authentically and professionally, so you stand out from your peers, attract more opportunities, position yourself for promotion and being allocated more interesting projects.
- Build your reputation, trust and influence in your organisation with key stakeholders, and out of it with the market.
- Build a stronger, more useful and diverse network of contacts. Get more speaking engagements and enable you to travel the world.
- Attract more media opportunities so you get published in the press, or invited onto the radio or TV.
- Be paid fairly, or better still...earning more money than what's considered "market rate."
So if you’re ready to feel more empowered, confident, inspired and happier, in charge of your career and doing what nourishes your soul....
Here's how we'll help you get here:
Module 1
IN Service: How to find the exact words your stakeholders and target audience need to hear you say or write so your voice and message never fall flat
Module 1 begins with you getting clear on your objective and the exact results you want to achieve from this program and beyond. This enables you to assess the value of your time on the program.
We'll then move on to examine who you want to serve and the audience you want to attract, so your messaging and content will appeal directly to them. This exercise is HUGE and absolute GOLD, as these days more and more people are competing for attention online. Understanding exactly how to deal with this is, therefore, foundational and the secret to building a successful personal brand and raising influence.
- Why invest in personal branding and goal setting
- Declaring who you serve
- Buyer avatars and personas
Module 2
IN Focus: How to create a personal brand that's authentic and aligned with your style and values
Whilst Module 1 is all about who you serve, Module 2 is all about you. Through a series of practical exercises, and in the context of personal branding, we'll define your:
- How visible are you + questionnaire
- Your narrative identity
- Strengths and weaknesses
- Understanding your value proposition
- Visioneering plus mission and values statements
- Discovering your why
- Finding your unique voice and style
- Trust and trustworthiness
Module 3
IN Formation: How to network online, build meaningful relationships with your target audience, and exactly how to attract a mentor
Module 3 is where we’ll be setting the strategy and looking at the tactics, so you’ll know exactly what to do and when to do it. We’ll be looking at networking online and offline, building relationships, what to write, or post or tweet, or like. This is where you'll learn which platforms deliver the best ROI and then how to use them effectively so you're not a slave to them. Then, we’ll be looking at your offline activity and how you can build your very own power possee..
We’ll be giving you a framework for all of this so you can implement it across multiple platforms. This is also where we’ll hold you accountable for the actions you’ve committed to take online, in print and in person. We’ll equip you with tools and done for you scripts to make this easy. We’ll also be there, via the community, for advice, to stimulate ideas, and to review any copy, or content. By the end of this phase you’ll know exactly what to do, how to do it and in what order.
This module ends with how to position yourself so you attract a mentor. Module highlights include:
- Setting priority goals
- Choosing your social platforms
- Networking online with LinkedIn and Twitter
- Networking offline and how to build your power possee
- The most effective strategies for being visible including what not to do
- The best ways for position yourself so you attract a top-notch mentor
Module 4
IN Momentum: How to stand out in a crowded market, and raise influence through blogging
Module 4 is where we take things up a gear. We'll go through best practices and frameworks for blogging, headlines that convert, and creating copy that's both engaging and drives action. And, you'll get the scoop on how to become a LinkedIn Top Voices like Jane did. Module highlights include:
- Building influence by blogging
- Headline hacks and prompts
- Creating your blogging schedule
- Other useful tools for saving time when blogging plus automation
- Using other forms of content like video and podcasts to build influence
- Best practices for being online, including how to deal with bullies
- How to ensure you take action, put yourself out there, and stop yourself from self-sabotaging. In other words, how to deal with the Imposter Syndrome
Module 5
IN Demand: How to handle the press, media and event organisers when you're visible and in demand
Module 5 is where we wrap things up. We'll look at how you maintain your efforts, and how to work with the media, journalists, and speaking agencies. This is also where you'll create your bios and speakers rate card
- How to get speaking gigs
- Creating your speaker's rate card
- Whether to charge and what to charge when you're invited to speak at an event
- What questions to ask when you've accepted a speaking assignment and are getting ready for your first call with the organiser
- Best practices when journalists and TV and media researchers come knocking at your door
- Time saving techniques for when you're oversubscribed
The MiC Personal Branding + Influence Program comes with a 30-Day 100% Satisfaction Guarantee
We've put a great deal of thought into the MiC Personal Branding + Influence Program and our hope is that your career and life will be forever transformed with the skills that you acquire and develop on it. In order to reap the benefits, and see transformation, we do expect you to give it your very best effort. That’s why in order to be eligible for our 30-Day Satisfaction Guarantee, you must submit proof that you did the coursework.
If you do the full coursework and feel that under delivered on our promise, submit your work within 30 days of purchase and we’ll promptly refund your program fee. To be clear, if you do not include your completed coursework requirements within the 30-day period, we will not issue you with a refund.
Here’s what you’re getting when you enroll today:
MiC Personal Branding + Influence Program - $1,997 USD
- Bonus 1 - The Awards Master Plan that gives you a COMPLETE step- by-step action plan for awards application. This will enable you to know where to apply, when to apply and how to increase your chances of being shortlisted and then winning, all without overwhelm (Value: $1,950 USD)
- Bonus 2 - Admission to the MiC Personal Branding + Influence Facebook Group where you’ll interact with like-minded peers in cybersecurity, form valuable partnerships. trade feedback and receive virtual high-fives and encouragement and accountability every step of the way. Access to me for weekly troubleshooting and clarity sessions. This will enable you to confidently create your personal brand that maximizes opportunities and gets you in front of your target audience and those who need you most. (Value: $2,925 USD)
- Bonus 3 - “How To Write Outrageously Effective Headline Copy for your Blogs That Get Results: A Cheat Sheet for Writing Blog Posts That Go Viral.” In this bonus, you’ll get cut-and-paste prompts to help you write headlines that capture the imagination of your target audience and get read. This resource is a game-changer for crafting blog posts and sales promotions. (Value: $997 USD)
Total Value: $5,872
When you add it all up, that’s a value of $7,869 USD.
But when you enroll today, you’ll get access to everything for just:
Most flexibility
Four Monthly Payments of
$547 USD
OR
Best value
One Payment of
$1997 USD
Frequently Asked Questions
What our most successful students asked before joining the MiC Personal Branding + Influence Program.
If you’ve ever said anything like this, it’s right for you:
- When it comes to my persona, or design thinking with different personas, I’ve no idea where to start.
- I struggle to know what to say, or how to find my voice, and use it professionally.
- I’ve no idea whether I should be accepting contacts on my LinkedIn network or contacting others.
- I’m worried about putting myself out there and making a mistake.
- I know writing isn’t my strong point, yet good communication is required for my role.
- I know being technically competent is not enough anymore, and why I need a personal brand, but I don’t know how I’m going to find time for it.
It’s really because I’ve designed one for women and didn’t want men to miss out. Everyone in our industry needs to know how to use personal branding and influence as a tool, but as men aren’t subjected to the same biases as women, or the same rules of the game, they need their own program.
This program is delivered via an online learning platform, and training starts on 10 June 2019.
We only offer an online learning program unless you’re a corporate, looking to book for your team.
If you can’t make the live sessions, don’t worry. We record all our sessions and you can access these whenever you want. Whilst you won’t get the benefit of live interaction, you’ll still be able to message us with your questions and benefit from the online community.
It’s essential you have access to your laptop, as this is a learning AND implementation program. You may also want a notepad. For now, that’s it. When you go through it, you may decide you want to purchase other resources, but it really does depend on how you plan to build your personal brand and influence, and what type of work you’re doing. None are absolutely essential.
Whether you like it or not you have a personal brand. It’s about how you make people feel and what people say about you when you’re not there. So, the question begs, do YOU want to control this? If you do, we believe that there’s never been a better time to do this program than now.
Don’t worry about this. Writing isn’t for everyone and we can give you workarounds to get your message out there.
Results vary for several reasons. Firstly, this program is effort and reward based, so what you put in, you get out. Secondly, it depends on what objectives you’ve set at the start. Thirdly, you’re going to have to test some of the things we teach, as no one has a blue-print. That said, if you take action and implement what we teach, as soon as possible, we can guarantee that your personal brand will be elevated. Some of our students have obtained their dream positions, are getting regular speaking gigs, winning awards, and being quoted in the broadsheets.
The MiC Personal Branding + Influence Program is self-paced.
Once you enrol, you’ll have instant access to all 5 Modules (plus the Tech Library) so that you can build your personal brand and influence at whatever speed your situation allows.
I’d say that at a minimum, you should be ready to invest at least 1-2-hours per week. A small-time investment considering you’re building an asset that will be adding thousands to your salary, commission, or business revenues.
Here’s the thing. The busier you are, the MORE you need a leveraged system.
I know you’re under pressure and you’ve got a load of things on your plate. But, that’s why the WiC Personal Branding + Influence Program was built with one thing in mind: Implementation.
I’ve laid out all the steps, in a crystal-clear fashion, so you can get short cuts and results while saving time.
All you need to do is block off a couple hours a week, dive in, and follow the step-by-step instructions that guide you towards a personal brand that reflects who you are, supports your work, and helps you build influence and impact.
Yes. We’re fully committed to help you reach your personal branding and influence goals, so we offer a 100% 30-Day Satisfaction Guarantee. We want you to feel good about your purchase and succeed.
We do expect you to give it your very best effort. That’s why in order to be eligible for our 30-Day Satisfaction Guarantee, you must submit proof that you did the coursework.
If you do the full coursework and don’t feel we’ve delivered on our promise, submit your work within 30-days of purchase and we’ll promptly refund your course fee. To be clear, if you do not include your completed coursework requirements within the 30-day period, no refund will be issued.
This isn’t a one-on-one coaching program, so there won’t be individual feedback, however we have several ways we can help you learn and improve your personal branding + influence.
Jane will hold live Q&A group coaching sessions to help clarify any lingering questions and ensure that your most important questions get answered.
You’ll also have the option to submit any copy you create and a chance for it to be live-edited by Jane. While we can’t guarantee that your copy will be selected for feedback or a makeover, either way you’ll learn a ton from watching Jane work her magic on real student copy in these over-the-shoulder editing sessions. Even if your copy isn’t selected, you’ll be shocked how much you learn from the other students in this program.
And of course our dedicated customer happiness specialists are here to help if you run into tech problems, have a question about the program or just want to say hello. You can reach us by email at [email protected]
Yes, and we can even tailor it to your exact needs. Just contact us by email and we can discuss it. Often CISOs or business owners do this.
Absolutely. We’re proud to offer lifetime access to our students. You can watch the training videos again and again and log into the Member Area anytime you’d like. The course is always there for you. And, when it's updated, you'll be updated, too.
Here’s what you’re getting when you enroll today:
MiC Personal Branding + Influence Program - $1997 USD
- Bonus 1 - The Awards Master Plan that gives you a COMPLETE step- by-step action plan for awards application. This will enable you to know where to apply, when to apply and how to increase your chances of being shortlisted and then winning, all without overwhelm (Value: $1,950 USD)
- Bonus 2 - Admission to the MiC Personal Branding + Influence Facebook Group where you’ll interact with like-minded peers in cybersecurity, form valuable partnerships. trade feedback and receive virtual high-fives and encouragement and accountability every step of the way. Access to me for weekly troubleshooting and clarity sessions. This will enable you to confidently create your personal brand that maximizes opportunities and gets you in front of your target audience and those who need you most. (Value: $2,925 USD)
- Bonus 3 - “How To Write Outrageously Effective Headline Copy for your Blogs That Get Results: A Cheat Sheet for Writing Blog Posts That Go Viral.” In this bonus, you’ll get cut-and-paste prompts to help you write headlines that capture the imagination of your target audience and get read. This resource is a game-changer for crafting blog posts and sales promotions.(Value: $997 USD)
Total Value: $5,872 USD
When you add it all up, that’s a value of $7,869 USD
But when you enroll today, you’ll get access to everything for just:
Most flexible
Four Monthly Payments of
$547 USD
OR
Best value
One Payment of
$1997 USD
The MiC Personal Branding + Influence Program is PERFECT for you if…
- You're just getting started on personal branding and want to do it right
- You're already struggling with what to do or say online and you want to fix your posts and blogs once and for all
- You're willing to put in the work and want to use your voice and hone your message so you can attract more opportunities and build a consistent pipeline
- You’re already seeing some success with your personal brand, but you know there’s more to it than what you’ve applied, and you want to learn more, so you can be more influential and your work can be more impactful
- You're fed up being bypassed for promotion, or interesting projects and you're now ready to be in demand and have opportunities that keeps flowing
- You're unheard during meetings, not able to get buy-in from your stakeholders, and you're aware of and excited about standing out, being valued, developing yourself, and increasing your confidence
- You're new to the industry and want to build a useful, valuable network of contacts online as welll as attract a mentor
- You want to instantly and dramatically increase your sales wihtout being a slave to a multitude of online activities
If you said “yes” to at least 3 of the above, I can’t wait to meet you inside The MiC Personal Branding + Influence Program
Here’s what you’re getting when you enroll today:
The MiC Personal Branding + Influence Program - $1997 USD
- Bonus 1 - The Awards Master Plan that gives you a COMPLETE step- by-step action plan for awards application. This will enable you to know where to apply, when to apply and how to increase your chances of being shortlisted and then winning, all without overwhelm (Value: $1,950 USD)
- Bonus 2 - Admission to the MiC Personal Branding + Influence Facebook Group where you’ll interact with like-minded peers in cybersecurity, form valuable partnerships. trade feedback and receive virtual high-fives and encouragement and accountability every step of the way. Access to me for weekly troubleshooting and clarity sessions. This will enable you to confidently create your personal brand that maximizes opportunities and gets you in front of your target audience and those who need you most. (Value: $2,925 USD)
- Bonus 3 - “How To Write Outrageously Effective Headline Copy for your Blogs That Get Results: A Cheat Sheet for Writing Blog Posts That Go Viral.” In this bonus, you’ll get cut-and-paste prompts to help you write headlines that capture the imagination of your target audience and get read. This resource is a game-changer for crafting blog posts and sales promotions.(Value: $997 USD)
Total Value: $5,872 USD
When you add it all up, that’s a value of $7,869
But when you enroll today, you’ll get access to everything for just:
Most flexible
Four Monthly Payments of
$547 USD
OR
Best value
One Payment of
$1997 USD
